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Hi Roland,
Thanks for your comments. You have a similar view to many other people in Australia who will simply buy offshore to save a few dollars.
It is unfortunate that there is such a pricing discrpancy between Australian sold marine electronics and offshore marine electronics.
Let me explain. Australian dealers are not marking up the product to make a fortune. The profits in selling marine electronics in Australia are very small.
The items available from offshore are at completely different pricing scales, as they fall under different markets, and pass different certifications, and have different customizations for their area. This means that Australian dealers cannot complete price wise with offshore units.
When you buy a genuine Australian product from a genuine authorised Australian dealer, you know you will get after-sales support. This may be as simple as interfacing your Standard horizon HX851 marine radio into your Simrad networked system, or could be as complex as commissioning the entire system for worldwide on-board warranty.
For our customers, we produce and provide complete system diagrams free of charge, along with other diagrams and support. We also provide free phone support, even on weekends and out of hours.
If people don't continue to buy products through Australian channels, then the days where you can walk into a shop and try before you buy will be over. There will also be no dealers such as ourselves who can provide the expertise, knowledge and support.
Other things to think about:
- Customs import duty (if you don't declare it correctly, that is fraud)
- When we sell a radio, it comes with an Australian charger!
- Warranty, or repairs after warranty
- How reputable is the "seller"?
Thanks for your comments. People will buy where they choose to buy from, that's your right (within the law). The best we can do is educate people and support genuine products as best we can.
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